Apple is not apple, is conceptually labelled as apple;
Tree is not tree, is labelled as so;
Sad is not sad, is labelled as so;
Red is not red, is simply labelled as red……..;
Only when we see things simply as they are, only when we do not conceptually label anything we see as something by our human mind, we perceive the beauty of “What Is”.
When one perceives everything as What is, the concept of “I” dissolves, what’s left is the experience itself.